So, there I was at Pepper Lunch, I'd popped in for lunch and couldn't help but notice its popularity throughout the day. I later learned it was thanks to their famed "Beef Pepper Rice" and a variety of Do-it-yourself items served on an iron plate.
Pepper Lunch, with its intriguing backstory, stole my heart with their fast-steak concept. It all started in 1994 when its founder (and a chef himself) Kunio Ichinose who was on a quest to serve mouth-watering fast food sans a chef, found an iron plate. It stated that you could dish up 30 meals easily in no time, and Kunio brought it home. His wife cooked thinly sliced beef and rice on it, pre-seasoned to perfection with soy sauce and pepper, resembling heaven in a dish, an ideal image that Kunio had in mind. And voila, "Beef Pepper Rice" came into existence and shot to popularity on Pepper Lunch's menu. The crowd loved it, and that was the birth of their crowd-pleaser, "Pepper Rice".
What dazzled me was that Pepper Lunch had made perfect cook-it-yourself beef dishes, a piece of cake (or should I say, steak?). With their unique mix of steakhouse quality meats and fast-food affordability in a casual setting, they ticked all the boxes. The iron plate, consistently at 260 degrees Celsius, was quite the magic wand, grilling the meat to mouthwatering tenderness. Served in a Japanese-patented design, it simply accentuated the feel, coupled with the prolonged sizzle from the electromagnetic cooker, keeping the dishes warm for a good twenty minutes
With over 200 branches in Asia and Japan, Pepper Lunch through its ingenious way of cooking steaks, pasta, and rice, including their signature "Pepper Rice", has found a sweet spot amongst foodies, offering a unique dining experience that you won't need to look past. And yes, don't forget the extremely affordable prices!
For more about Pepper Lunch, check out their official website here.
Can I catch dinner at Pepper Lunch?
Of course! They're open from 11am till 10pm daily. Look up the official website to find the closest outlet to you. Worth noting the store hours might vary per location, so just make sure you've got the timings right.
Is Pepper Lunch rooted in the Land of the Rising Sun?
Absolutely. Pepper Lunch was conceived in Japan in 1994, and its Do-it-yourself fast service model has won the hearts of folks, with extensive growth and outlets spread across Japan, China, Korea, Singapore, etc.
What exactly is Pepper Lunch all about?
A timeless classic and a delight for steak lovers, Pepper Lunch offers a unique flavor palette in a sizzling format.
Is it all beef, or do they have other meats?
Oh, there's plenty beyond just beef. Salmon, chicken, and pork to name a few!
Can I request a meal without pepper or spices?
Without a doubt! Dishes can be prepped to your orders, minus the pepper/spices.
Do they serve vegetarian dishes?
Certainly, Mushroom Pepper Rice, Broccoli and other such options are available.
Why are some dishes exclusively for dine-in only?
Pepper Lunch prides itself on its unique sizzling dish experience, some of which are best enjoyed with their signature hot plate, thus ensuring a delightful dining affair.
Is it Halal certified?
Yes, their restaurants have been Halal certified as of February 2021.
But is it healthy?
Well, meals at Pepper Lunch can be calorie-rich, so they might not be ideal for weight loss. They're high in carbs and fats, so it's a good idea to watch your portions. But hey, you can always opt to throw in a "shake shake salad" for a healthier touch.
What is their Sizzling Curry Rice?
When Pepper Lunch introduced sizzling curry rice, it was an instant hit. From hamburg steak to chicken and mushroom, and premium beef, you have tons of combinations to choose from, all paired with a tangy curry sauce. Definitely worth a try!
What about desserts, like ice cream?
You bet they do! From Strawberry to Mixed Berry and Chocolate, their ice cream variations could draw a crowd on their own! Throw in the red velvet mousse and Oreo cheese for good measure, and you are all set to end your meal on a sweet note.
My Experience
- Unique 'cook it yourself' experience
- Iconic 'Iron Plate'
- Delicious affordable food
- Vegetarian options
- Casual friendly vibe
- High-calorie count in some dishes
- Peak times can get crowded